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Sector analysis

Most of the big supermarkets now offer these services and the UK's supermarkets are gradually following the 'American way' by following the most succesful supermarket in the world, WAL -MART. The traditional supermarket occupies a large floor space on a single level and is usually situated near a residential area in order to be convenient to customers. They also offer the convenience of easy parking and the extended shopping hours. In most cases they will choose to close between 6pm and 8pm but some now even stay open 24 hours.

Promotional materials

AIDA is a tool that can be used when businesses advertise their business and product or service. We need to use this rule of AIDA when advertising our product. Our promotional materials are below. Posters The purpose of the posters is to promote our product as well as our business at school and at the White Rose as fully as we can. If we have eye-catching posters then it will help to get many people to come to our stall. Even if people come to our stall and not buy then we will know that our posters are eye-catching enough for them to come to our stall and see our products. The features that the posters will have on them are our business name, logo and our slogan.